Note: Post may contain affiliate links.

3 Reasons for YouTube Views Dropping and What to Do About It

Understand what causes YouTube video views to drop and how to get back to growing your channel

YouTube is sooo frustrating and yet so awesome! I got serious about developing my channel, Let’s Talk Money, just 20 months ago, and it’s already doubled my monthly income. Videos reach over 350,000 people a month and the channel has grown to more than 112,000 subscribers.

But the euphoric high from that growth is tempered by tragic lows when video views drop for no apparent reason. Anyone creating videos on YouTube for more than a few months knows the agony of seeing a video that was doing great…suddenly just die and get no love at all.

Worse still is the feeling of helplessness, that there is nothing you can do and you’re constantly at the mercy of the YouTube algorithm.

Like the Greeks fear of arrogant and vengeful gods, are YouTube creators forever powerless to accept the waves of excitement and despair…or is there something you can do about it?

Knowing what to do when your video views drop is a matter of understanding how YouTube works, three reasons why views might be dropping and your options to get more views.

Why Did My YouTube Video Stop Getting Views

Your new videos will get most of their views within the first 72 hours on YouTube. That’s the amount of time YouTube actively promotes new videos, pushing them to the top of search, suggested and browse.

For the few videos that really take off, that get hundreds and thousands of views every day, that’s more the algorithm than the platform’s freshness factor. This is where we see the biggest waves in rising and falling views.

It’s also where the biggest heartbreak comes when that one video, the one driving a third of your channel views and subscribers, suddenly drops thousands of views per day.

One reason for suddenly dropping views is that new videos simply push your winners out for a few days. If your older video is getting a lot of views from Browse, on viewers’ home page, then any new videos that YouTube promotes are going to compete for those views.

I notice this every week with my Monday, Wednesday, Friday posting schedule. Views to my top three videos will trail off a little if my newer videos do really well. By Sunday though, or if new videos were less successful than average, the momentum will be back on older videos because their homepage views will start coming back.

Why YouTube Views Decreasing
Why YouTube Views Decreasing

Seeing the views drop on your top videos can be stressful but it’s not really an issue when it happens for this reason. The YouTube algorithm is still working on those older videos and it will keep promoting them when newer videos phase out.

The best thing you can do when this happens is keep producing videos related to your top-performing ones on the platform.

When you create related videos to your winners, you connect them through suggested videos. This helps to reinvigorate the old videos and give the new ones a chance for a longer life.

This idea of video hacking and running with your winners is something I talk about in a free webinar on how to grow your YouTube channel. I detail the strategy I used to grow from zero to over 75,000 subscribers in less than 18 months and how to make more money on your channel.

The webinar is free but space is limited by the platform so make sure you reserve your seat. Click here and sign up to reserve your spot.

How the YouTube Algorithm Works for Decreasing Views

Another reason video views might be decreasing is because the algorithm is constantly learning how to deliver the video to different audiences.

YouTube is constantly analyzing the click-through rate and traffic on your videos. It’s learning which audiences respond best to impressions and which stay on the video longer.

But it’s not always a fluid learning process. Sometimes YouTube tests your video on a new audience…and doesn’t get the positive signals it needs to keep delivering it. The group doesn’t click through or quickly clicks back out. When this happens, a lot of times the algorithm will take a breather from testing the video with new groups.

Part of this is out of your control and you just have to get used to the waves in video views. You can’t control the YouTube algorithm or how it tests your videos with groups.

There are things you can do to support the algorithm and help it find the right audiences for your videos.

  • Always upload your videos with at least a few paragraphs of description. Your description should include your main keyword as well as related phrases. Describe the content with as much detail as possible to tell YouTube exactly what it’s about and who will benefit by watching.
  • Provide captioning for your videos. YouTube does this automatically but it’s not perfect and providing your own captions will always be better. These caption files are indexed by Google and help your video get found in Google search as well.
  • Create titles and thumbnails that are accurate to the video theme. Promising one thing in your title and thumbnail but failing to deliver on the promise through your content will result in low view duration and falling out of the algorithm.

How to Know When Your YouTube Channel is Being Penalized

The third reason views might be dropping on your channel or specific videos is more severe. This is when the algorithm punishes your video or whole channel for something, or when the meta details change on your video.

Most of the time, this kind of change is obvious because your video or channel views will drop to almost zero immediately. In the other instances of falling views, it’s much more of a gradual decline but when your channel gets hit by an algorithm change…you’ll know it.

Youtube views going down suddenly
Sudden Drop in YouTube Views

These types of video view drops are extremely rare but they do happen. You can check Tubefilter and YouTube groups on Facebook to see if anyone else is experiencing the same thing. Most of the time it’s an algorithm change that is affecting an entire niche of creators.

If you don’t find any information from creator groups, you can contact YouTube support though they aren’t always able to talk in detail about algorithm changes. If you’ve had any copyright or community strikes against your channel, that could also be a factor.

Often these types of sudden drop in views will reset within a couple of days. YouTube’s algorithm is constantly changing and sometimes an update will have unintended consequences. When lots of channels in the same niche get pushed out of views, YouTube is usually quick to fix the problem.

The best way to avoid losing views on your YouTube channel is to constantly produce new, high-quality videos. This will make it so no single video contributes an overwhelming portion of your views and doesn’t destroy the channel if it falls out of favor.

Learning how to create those videos you know will be popular, and doing that on a consistent basis, is the best and only way to grow a successful channel.

Don’t forget to reserve your spot to the Mastering YouTube webinar. In it, I detail three strategies I used to grow my channel to over 75,000 subscribers in less than 18 months as well as my favorite income sources.

Reserve your spot on the webinar here.

YouTube views decreasing is a constant threat for creators and some of it is just something you have to get used to if you’re going to have a channel. It’s important though to recognize the different reasons YouTube views drop and distinguish between the things you can control and those you cannot.

Sharing is caring!

Speak Your Mind

*